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Andy Doane
Capabilities
I have 18 years industry experience working in both print and digital with a passion for visual identity, brand strategy and UI/UX design. Being a creative is such a big part of who I am personally and how I approach problem solving. It's a privilege to know that everyday I get to apply creativity to solve problems for individuals and businesses, seeing the importance and impact it has in shaping the world around us.
Core Skills
Concept and Ideation - Working with clients through workshops and other techniques to develop and evaluate ideas and to formulate effective briefs and strategies to bring the idea to market.
Branding, Visual Identity and Creative Direction - Designing visual identities of all shapes and sizes, developing how they operate within the larger brand and design systems.
User Experience and User Interface Design - Working on all aspects of digital projects from initial planing and information architecture to customer journeys, wireframing, prototyping and finalising in user interface designs for web and app environments.
Leadership - Taking on responsibility for the creative output from design and development teams, reviewing work and providing guidance on ways to improve deliverables. Working on setting the direction for improved methods and processes to help optimise projects and how we deliver them as well as client relationships.
Technical Skills
Adobe Creative Suite - Highly effective with Photoshop, Illustrator and InDesign. Experience with XD, After Effects and others.
Figma - Web & App interface design, wireframes and prototyping.
Webflow - Design and development of full website designs. Includes application of HTML, CSS and Javascript.
Experience
Dec 2022 - Present
Head of Creative
16i
Previously: Senior Digital Designer (May 2022-Dec 2024)
Experience is at the heart of everything I do. It’s about understanding the story we want to tell and crafting the experience to tell that story; creating connections through the visual expression of ideas. It’s at the very core of what it is to be human, to communicate ideas, expressing ourselves, delighting and informing our communities. It’s all about being a visual storyteller.
June 2010 - May 2022
Senior Designer
The Lines Group
A full service agency based in Gloucestershire working for a varied client base with a core focus on property, agricultural and home improvement sectors. Responsibilities included:
Delivery of jobs from concept through to end product.
Working alongside project managers, account handlers and developers to ensure efficient and effective delivery of projects.
Working directly with clients as required.
Taking on the role as Lead Designer for digital projects including UX, UI and strategic thinking.
October 2008 - Present
Freelance Designer & Photographer
Andy Doane Creative
After being made redundant I setup as a freelance creative. Since taking on other positions I have always done a few freelance jobs and side hustles to try out new ideas and experiments.
September 2007 - October 2008
Junior Designer
Third Floor Design
Joined as only the second member of the team, working closely with the owner/creative director on all aspects of projects and day to day running of the agency.
March 2007 - September 2007
Intern / Junior Designer
Fluid
Birmingham based full-service agency specialising in design for the games and entertainment industry. Fantastic opportunity to cut my teeth with some big name clients.