Infoserv approached me needing help to build more brand equity and exposure. They had been operating for a number of years already but had been relying on industry word of mouth as so much of the work they were doing they couldn't talk about. Now with contracts ending and looking to source new ones and promote the talent they were offering as a service they needed to take the plunge and start exposing their presence online. We started with a review of their existing brand which we all felt needed updating. They wanted it to maintain the green colours which helped to differentiate them from competitors. The site needed to be very simple, present the proposition and values and showcase the talent they had available.